Advertisement of the year?

Now that 2013’s almost over, what was (or were) your favorite advertisement(s) over the past 12 months?  Let us know your candidates in Comments, along with a link where we can see them.

I’ll start off with this one from Australia – which caused some controversy when it was ‘erected’ in June.

An advertisement showing a cartoon wallaby having sex with a lion has caused a stir in Australia ahead of this weekend’s Lions test match.

The 15,030 square-metre [161,782 square feet] Sportsbet advert features a winking kangaroo hunched over the back of a lion and is spread across a field visible to passengers flying in and out of Melbourne’s Tullamarine Airport.

Bearing the slogan “Rooting for the Wallabies”, the explicit sign was criticised by public figures including Matthew Guy, the Victorian minister for planning, who promised to have the advert “ploughed in before the end of the day” today. He said the sign was placed on Parks Victoria land without any permission.

. . .

A spokesman for Sportsbet defended the advert, which aimed to increase betting sales ahead of the match this weekend, saying it would be viewed by more than a million people flying over the image in the next month.

“What better way to get behind the Wallabies than to create a massive wallaby getting behind a lion?,” Sportsbet’s Haydn Lane told Australia’s Channel Nine.

There’s more at the link.  Here’s the advert.  Watch it in full-screen mode to get the best effect.

Trust the Aussies to find a way to ‘take the p***‘ out of their sporting visitors . . .


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