I’m a bit mind-boggled by the decision of Subaru’s Canadian operation to use Sumo wrestlers in ‘sexy’ poses to sell the 2011-model Forester SUV. Here’s their advertisement.
I can’t help recalling the famous ‘Where’s The Beef?‘ advertisement (which you can see on YouTube, if you missed it). This advertisement’s less about ‘beef’ and more about ‘beefcake‘, I guess . . . and you’ll have no trouble finding the lard!
Peter
Well, it's memorable ….
It reminds me of the soccer Pepsi commercial.
Tim D
You're mind-boggled?
I'm just plain revolted, and I have to watch these stupid things.
They try to create some sort of Oriental mystique for their cars by showing half-naked fat guys?
It's better than those ads for the high-dollar executive employment company. Which is damning with faint praise, I assure you.
LittleRed1
I think it's one of the funnier things I've seen lately! Maybe they're trying to say that if one of these over-sized guys can lounge around on the hood without denting (or collapsing) it, they've making a sturdy/solid product? And if you can get a sumo wrestler AND two kids in the back seat, there's enough room for the family?