It seems that Japanese rice farmers working beneath the flight path of F-15 fighters based at Komatsu decided to make the most of the noise. They christened their hand-packed product ‘Roaring Rice’.
Apparently the product proved very popular with military service personnel and their families, and sold out within 20 minutes. Ingenious advertising indeed!
Peter
You mean they didn't picket, shut down the highway, start looting?
they just took their stupid lemon and made lemonade?
Those Orientals are an inscrutable people.
MC
This is brilliant. A bit of "Agree and Amplify."
Last I heard, Japan cannot produce enough rice for all its people. Thus every harvest is "sold out" every year even without any advertising. Even if they advertise it as, "soaked in exhaust and jet fuel".
BUT THAT enhances the flavor and adds strength to it's nutrition.