I’m laughing at an advertising wrangle between Audi and BMW that’s being played out on California billboards at the moment.
Audi fired the first shot:
BMW responded:
Audi countered:
Since I’m not in the market for either car, I can afford to laugh at the shenanigans. Audi’s also produced this anything-but-tongue-in-cheek video advertisement, showing their car driving through a certain Italian town famous for – how shall I put it? – bright red sports cars.
Fun stuff!
Peter
I dare say history will look more fondly on the Ferraris than it will on the Audi R8. Granted, it is quite a performer, but it isn't much too look at.
Jim
Agree with Reflectoscope, but it's fun to watch
Audi (a subsidiary of VWAG) has had some pretty good ad campaigns over the years. I sold their cars for about a year and a half, and thoroughly enjoyed driving them, even though I could never afford one.
At the time, VWAG was using Chiat-Day advertising, who gained fame in a big way with the advert series for Apple's iMac in 1997.
I don't know if I still have the poster, but I had one on my wall for quite a while of the three Audi R8's (the REAL R8 LeMans car) running down a road in LeMans, with a tag line about their completing the 24 Hours in 1-2-3. I believe it was 2000…
I'm glad to be done with the auto business, but there are moments that I miss the opportunities it presented me. The 1972 Jag XKe was one of those opportunities.
Thanks for some memories.