Domino’s Pizza in Japan has come up with a novel idea to advertise its products. Reuters reports:
Take-out pizza chain hiring. Aged over 18, no experience required. Uniform provided. Salary: $31,000 an hour.
As part of a series of events commemorating the 25th anniversary of its arrival in Japan, Domino’s Pizza Japan is set to hire one lucky person at the rate of 2,500,000 yen ($31,030) for an hour’s worth of work in December.
A company spokesman declined to provide further details until November 10, but the company’s website said that anyone who wants the job will need to file an application. Those passing to the next stage will undergo an interview.
“Basically it’s anybody over 18, no questions about education or experience,” the spokesman said. “We’re actually a little surprised by how much of a response it’s getting.”
Hourly pay for part-time jobs in Japan averages just under 1,000 yen ($12.41).
. . .
In another of the promotions, anyone born on September 30 this year — the actual date the first Domino’s opened in Japan — will receive a free pizza on their birthday until they turn 25.
There’s more at the link.
If you think about it, that’s a darn clever advertisement! Domino’s will probably earn a return of hundreds of times more than that ‘hourly rate’ through the publicity generated by its offer. Someone had their thinking cap on over there! Full marks for ingenuity to whoever thought this one up.
Peter
It looks as though I'll be relocating to Japan.